Stock, Aitkin and Waterman, however, are kings of writing chorus lyrics that go straight to the emotional heart of the 7" single buying girls in this country. Their most successful records will kick into the chorus with a line which encapsulates the entire emotional meaning of the song. This will obviously be used as the title.

As soon as Rick Astley hit the first line of the chorus on his debut single it was all over - the Number One position was guaranteed:

"I'm never going to give you up"

It says it all. It's what every girl in the land whatever her age wants to hear her dream man tell her. Then to follow that line with:

"I'm never gonna let you down
I'm never going to fool around or upset you"

GENIUS.